Today I want to welcome Narelle Atkins to this blog. I have asked her to tell us how a book alliance can benefit us all.
Narelle: The digital age of publishing has provided new opportunities for authors to publish their books. No longer constrained by limited shelf space, online booksellers have the ability to list an ever expanding number of books, both print and electronic, in their online catalogues.
Readers can visit their local book stores and browse the shelves, looking for their favorite authors or a new author to read. They can purchase online and are encouraged by book sellers eg. Amazon, to post online book reviews. They can join groups eg. Goodreads, or The Book Club Network, and share information about books online with other book lovers. Online and in-person book clubs provide more opportunities for readers to discover new authors.
The increasing range of available books is good news for readers. The challenge for authors and publishers is how to make their books stand out in the marketplace. What marketing and promotion strategies can they utilize to reach the target audience for their books?
Authors and publishers provide free review copies of new releases to help promote their books. Reviewers can sign up with publishers to receive advance reader copies of upcoming releases. Authors often have ‘Influencers’ who receive a review copy of their book on the understanding they will help promote their book in a positive way.
Word of mouth is a powerful marketing tool. We tend to listen to our friends when they talk about books they like and dislike. Their opinions can sway our book purchasing decisions.
A blog alliance is another way authors and publishers can promote their books.
Bloggers who are interested in reviewing books can join a blog alliance. Depending on the rules of the blog alliance and their geographic location, blog alliance members can request books to review in either print or electronic format. Blog alliance members choose the books they are interested in reviewing, and post a review on their personal blog during the book tour week.
Last year I co-founded the Australian Christian Readers Blog Alliance with avid reader Jenny Blake. We tour fiction, non-fiction and children’s books, and we welcome international members. We are looking forward to touring Shirley Corder’s non-fiction book, Strength Renewed, on April 15th – 19th.
Readers now play a bigger role in spreading the word about books. They have opportunities to receive free books in exchange for sharing their opinions online. They have the ability to tell the world about their favorite authors and books they love. I encourage readers to consider how they can become involved in the exciting new world of book marketing and promotion.
Shirley, thank you for hosting me on your blog today.
NARELLE ATKINS writes contemporary inspirational romance and lives in Canberra, Australia. She recently sold her debut novel, set in Australia, to Harlequin’s Heartsong Presents line in a six-book contract. Her first book, Running to Love, will be a February 2014 release.
She has published Bible Studies on Smashwords and blogs regularly at http://30MinuteBibleStudies.wordpress.com
Melborne Memories: Escaping his dangerous past, former British rock star Justin “The Phoenix” Taylor flees as far away from home as possible to Australia.
A marked man with nothing left but his guitar and his talent, Justin is desperate to start over yet still live off the grid. Loneliness and the need to feel a connection to the London pastor who’d saved his life draws Justin to Ella’s Barista Art Coffee Shop—the famous and trendy Melbourne establishment belonging to Pastor Jim Anderson’s niece.
South Africa is an incredibly beautiful and diverse country, twice the size of Texas or equal to France and Spain combined. And that is only South Africa, the country where I live!
The southern coast of the continent boasts the picturesque beauty of the Garden Route, and the fascination of the small Western Cape towns. The eastern subtropical coast of northern KwaZulu-Natal is like a different country. The vast Karoo semi-desert bears a vast contrasts with the lush magnificence of the Drakensberg mountains. Perhaps the biggest drawcard of all of course is the world renowned Kruger National Park.
Troubled Waters is the 4th book in the Montana Rescue Series by Rita Award winner, Susan May Warren.
Billionaire Ian Shaw can have everything he wants–except a happy ending. Or at least that’s what it feels like with his fortune recently liquidated, his niece, Esme, still missing, and the woman he loves refusing to speak to him. In fact, he doubts she would date him even if they were stranded on a deserted island.
Despite her love for Ian, Sierra Rose knows he has no room in his life for her as long as the mystery of his missing niece goes unsolved. The only problem is, Sierra has solved it, but a promise to Esme to keep her whereabouts secret has made it impossible to be around Ian.
When the PEAK chopper is damaged and Sierra lacks the funds to repair it, Ian offers a fundraising junket for large donors on his yacht in the Caribbean. But the three-day excursion turns into a nightmare when a rogue wave cripples the yacht and sends the passengers overboard. Shaken up and soaked to the bone, Ian finally has a chance to test his theory when he and Sierra do indeed find themselves washed up on a strange, empty shore.
It will take guts and gumption for the PEAK team to rescue the duo. But it will take a miracle to rescue Ian and Sierra’s relationship.
I enjoyed Troubled Waters and would recommend it to anyone who enjoys fast-paced suspense novels. This is a continuation of the Montana Rescue series and although it could stand alone, I think it’s a help to have read one or more of the earlier books.
There were times when I felt frustrated with the on and off approach of the two main couples. I also found it difficult to keep track of the characters. For that reason I’m awarding 4 stars. I nevertheless look forward to the next in the series.