Zing and Zeal for Your Blog

This entry is part 28 of the series Build a Better Blog

Z is for zing and zealWe’ve come to the end of the Build a Better Blog alphabet, and today  we’re looking for that final touch. We have two words today.

Zing and Zeal!

First some definitions.

My dictionary describes zing as the activeness of an energetic personality.

It also suggests a brief high-pitched buzzing or humming like “the zing of the passing bullet”.

For those of us participating in the A to Z Challenge it would be appropriate to mention the zing of April as it sped past! But that’s not the sense we’re using in this closing post, but rather the activeness of an energetic personality.

Zeal according to my dictionary means  a feeling of strong eagerness, excessive fervor to do something or accomplish some end, and finally prompt willingness..

Face your blog with  a combination of zing and zeal and I guarantee it will take off!

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EXciting X Factor of Your Blog

This entry is part 26 of the series Build a Better Blog

Disclosure: This post contains some affiliate links for your convenience. Click here to read my full disclosure policy.

We’re nearing the end of the alphabet and the A to Z Challenge. We’re into the tricky letters now, but today I thought we’d look at 

X is for X Factor

How good were you at maths (or math) at school? Let’s start with a maths challenge. 

9 – X = 6

sumI’m sure you didn’t need a calculator to work out the answer.

This X stands for 3. Change the X into 3 and you have 9-3=6.

And that is correct. If you got it correct, I’m proud of you. But if you were wrong, write out X = 3 100 times before bed tonight. 🙂 

So what on earth does this have to do with blogging?

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Watch your Word-Count as you Build a Better Blog

This entry is part 25 of the series Build a Better Blog

Disclosure: This post contains some affiliate links for your convenience. Click here to read my full disclosure policy.

One question that is asked over and over again in blogging circles is, “What is the ideal word-count for a blog post?”

Now that we’ve reached W in the A to Z challenge, it seems a good time to look further at this question. So

W is for Watch your Word-count.

Some will tell you readers have limited time to read, so short is best. They will tell you that you’re more likely to reach more people and gain more comments, if you stick to short punchy posts.

Others say readers don’t spend time reading longer posts, they will only skim the text, but if they spot interesting information, they will stop to read. Therefore the longer posts are better. Certainly the Search Engines are more likely to spot keywords in longer posts and, it is often argued, the longer the better from the SEO point of view.

When I first started blogging it was an accepted fact that the ideal word-count was around 500 words. Why? Because readers could see the post on their screen without needing to scroll down. That of course is no longer the situation, what with the smaller laptop screens and even smaller tablets.

Add to this the estimated 51% of readers who do most of their internet reading on their mobile phones. read more

Twenty Tips to Create Tempting Titles

This entry is part 22 of the series Build a Better Blog

Disclosure: This post contains some affiliate links for your convenience. Click here to read my full disclosure policy.

Have you ever given a blog post (or a book!) a title which sucked? I have. And it shows up almost immediately in the stats. The title doesn’t appeal. So no-one wants to read the post / book.

It’s a common expression, you don’t sell a book by its cover (see K is for Kindle where I refute the idea) but I’d like to take that one step further. Not only does the picture on the cover (or at the top of your post) count, so does your title.

If the title doesn’t grab your potential readership, no one will read it.

It’s that simple. You need to create tempting titles that will draw readers to your blog.

Follow the suggestions in this series, whether you are an author, an entrepreneur or a family scribe, and you will build a better blog than you’ve ever imagined . . . but use an empty title and no one will come visiting.

I researched this topic before I started to write, and I was amazed to read some of the comments. For example:

‘On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.’ David Ogilvy on Writers Write.

“We spend an average of 30 minutes per title in search of the absolute best wording.” Content Marketing Institute

I sometimes deliberate over titles for 30–60 minutes before settling on one that works. And I often go back and change them. Jeff Goins read more

SEO Strategies as you Build a Better Blog

This entry is part 21 of the series Build a Better Blog

Disclosure: This post contains some affiliate links for your convenience. Click here to read my full disclosure policy.


SEO
 strategies is a topic you never seem to know enough about. This post will probably not apply to those of you doing a family blog, but hopefully, it will be helpful to all other bloggers.

I’m continuing to write for the A to Z blogging challenge, on the topic: Build a Better Blog. Today we’ve reached S, so

S is for SEO Strategies

What is SEO? The letters stand for Search Engine Optimisation. Simply explained, it is the process of drawing more traffic to your blog or website. If you’re writing for the public, you want Google™ to tell others about your blog.

To do this, you need to write fantastic, top quality content, using words and phrases that people will use when they are searching for posts such as yours. In the process, you want them to be easy for your readers to share and link to them . . . and then rinse, repeat. Keep on doing what worked.

So how do we go about doing this?

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Regarding Research

This entry is part 20 of the series Build a Better Blog

Today we’re still working through the alphabet with the A to Z Challenge. We’re going to look at a fun topic which will work for any blogger, whether you are an author, an entrepreneur, or a family member. We’re continuing with Build a Better Blog and today we’re going to look at

R is for Regarding Research.

If you’re an author, I don’t need to tell you how much research you need to do to be sure you have your facts correct or to find inspiration for building your countries or characters.

If you’re an entrepreneur, there are so many places you can go for ideas to work on your craft or hobby. And if you’re doing a family blog, you can look for background to significant locations, or look up genealogy sites for family history.

So how do we go about it? read more

Plan with Purpose

This entry is part 18 of the series Build a Better Blog


Welcome to the next letter in the A to Z Blogging Challenge.

We’ve now reached P as we work through the alphabet so . . .
P is Planning with Purpose. 

Hopefully by now you have a clear picture of the purpose of your blog. Briefly, to remind you of this, answer these questions:

  1. Why have I started this blog?
  2. Who do I hope is reading the blog?
  3. What do I hope to achieve through this blog?
  4. When (how often) am I posting to the blog? (Remember the importance of writing on a regular basis, even if it’s only once a month.)
  5. How much time do I have to spend on writing the posts for the blog?

That done, you now remember your purpose for the blog.
So how can we plan to see that we’re meeting these criteria? read more

Ongoing Opportunities in Blogging

This entry is part 17 of the series Build a Better Blog

Welcome back to our series on how to Build a Better Blog. As part of the A to Z Challenge we have reached the letter O.

O is for Ongoing Opportunities.

Blogs are in themselves great opportunities as well as they create opportunities to reach out to the community.

I’m getting ahead of myself. Here is a list in no particular order of opportunities in relation to blogs. read more

Nuggets and Newsletters

This entry is part 16 of the series Build a Better Blog

Disclosure: This post contains some affiliate links for your convenience. Click here to read my full disclosure policy.

Today we are continuing with the A to Z Blogging Challenge as we look at a topic which is as relevant for the writer as it is for the mom who wants to keep in touch with her far-flung family, or perhaps build a heritage to pass on to her children when they are old enough to be interested in their family roots.

The same principles apply whether you are looking to build your blog as a writer or you are writing a family blog. You want to draw people in to your material, to hold their interest, and to be topical. So

N is for Nuggets and Newsletters.

Here are a number of suggestions for getting a good email newsletter that will stand on its own as well as drawing readers (or family members) to your blog material as well. read more

Marketing Methods

This entry is part 15 of the series Build a Better Blog

Disclosure: This post contains some affiliate links for your convenience. Click here to read my full disclosure policy.

Today we’re moving on with our ways to build a better blog, and we’ve reached the letter M. So here we go: .

M is for Marketing Methods.

“But surely,” some of you may be saying, “I don’t need to market my writing? This is a blog, not a book!”

Well,  it may be “only” a blog, but it’s still taken you time to think about the topic and write the text. Perhaps you’ve spent time, maybe a long time, searching for suitable images. Why have you gone to all this bother, if you don’t want anyone to read what you’ve written? So  yes, of course you need to market your blog. And, you writers  out there, most of these ideas will also help you when you’re marketing your books. So let’s get started. read more