Nearly two years ago, I attended a continuing workshop at the Florida Christian Writers Conference. The workshop leader was Laura Christianson of the Blogging Bistro. She led us through a series of exercises in an attempt to establish a “tagline” for our writing.
I learned a lot about myself during the series of workshops, but I left still without a tagline. My problem? I seemed to have several genres. I write to encourage writers. I write inspirational material. And I write to come alongside those going through the valley of cancer.
Some weeks after the conference, I realised what had been looking me in the face all the way through those exercises. I live to encourage and inspire others who are struggling in some way. Even as a youngster at school, I inevitably befriended the kid that had no other friends. I didn’t write in a variety of genres at all. I wrote articles to inspire and encourage.
I searched for a definition of a tagline on the web, and came across this one on a forum, which I have slightly modified: A tagline is a concise statement of your Unique Selling Proposition (USP). It is a short slogan that tells what you do, what benefit you offer, and what makes you different, all at the same time.
And so, at last, I had a tagline. I write to inspire and encourage.
So my e-letter is now called The Write to Inspire. And the goals of my website, ShirleyCorder.com, is to inspire and encourage writers, while RiseAndSoar.com is to inspire and encourage those in the cancer valley.
Yeah! I have a tagline. Thank you Laura!