Today we reach C as we seek to Build a Bettter Blog.
C is for CREATIVE CONTENT
Choose a theme you know will interest your reader
….and that is in line with your blog. For example, there would be no point in me writing a series of favorite recipes. Visitors to my blog do not come looking for those. It doesn’t matter how good then recipes may be, they don’t fit the reason why people come to my site.
So ask the question:
Why do people come to my site? What will interest them?
Content is key!
You have probably heard this a gazillion times, but it is true. Whether you are writing a business blog, a hobby blog, or a family blog, if your content isn’t interesting or relevant then no one is going to read it. If you pick up a book that you’ve spent money on, you’re more likely to give it another try, but if it’s a blog post and it’s boring, it’s likely you won’t see the visitor again.
- Check your comments and number of visitors
….to your top-ranking posts. Is there a word or theme that attracts attention? Is there a need you can respond to over a number of posts?If a reader contacts you with a question, see if there’s a way you can answer it on your blog, leaving out any form of identification of course.I am a cancer survivor, and I have a website and blog devoted to those dealing with cancer. Over the space of a few days, I received three emails from women who were battling with hair loss due to chemotherapy. I wrote a short series on coping with hair loss, and posted it to my website, then wrote each of them a short personal note, giving them the URL to the posts.
Add your own video clips, podcast links or photo
People love to feel they are in contact with you as a person. Add family or personal photographs. Imagine you’re wanting to post a photograph of a green door. (Why? I don’t know. Just maybe you want to!) How much more interesting the image will be if you are standing in front of it.
I have a photo of one of my teenage sons scolding a life-sized model dinosaur that is double his height. Much more eye-catching than the dinosaur on his own! (And sorry—I’d love to show it to you but it’s somewhere, in one of those boxes . . . )
Perhaps you want to share a moment that happened in your family, or a scene from your recent holiday. Avoid writing the facts in a dreary fashion. Bring it to life. It can still be true, even though it’s embellished with touches of smell, sound and action. If you’re writing a book you need this touch, and if you’re blogging for the family, you want to catch them up in the scene. Blogs should not be boring.
Tell a story.
If you’re writing for your family this will be especially appreciated, but you can do this with almost any theme.
My granddaughter was three. She and I were sitting at the dining room table playing with rubber stamps on paper when her baby brother awoke from his nap. I told her to carry on stamping and not move from the table until I returned. When I walked back into the room, two minutes later, she was clambering back onto her seat, her eyes wide and cheeks flushed with excitement. Anxious to reassure me she blurted out, “I’s didn’t stamp under da table!” Sure enough, the under surface of the table was now decorated with several pretty red hearts.
What does that have to do with building a better blog? Absolutely nothing, unless your blog is about family life. But you read it, didn’t you? A good story will always attract attention.
Add quotes to your post.
People enjoy reading what other people think about the topic. Always be sure to give credit to the person who originally made the statement. Try typing into a search engine “quote” and any topic you want to write on. You’ll be amazed. e.g. “My blog is a collection of answers people don’t want to hear to questions they didn’t ask.” ― Sebastyne Young (from Goodreads on the topic of blogging). If you’re a published author, use quotes from your own books occasionally.
Encourage and inspire your reader.
Keep our eyes open and you’ll be amazed at the life lessons there are in everyday situations. For example, I once sat on a bench watching a tiny ant carrying a load about three times his size. He clearly knew exactly where he was heading, but then the wind blew. The little ant somersaulted backwards. He got to his feet, hauled the load onto his back, and set off again in the same direction. I wrote a devotional message on that incident as well as a blog post. The little ant who had a goal and was not going to be deterred from reaching it.
Start a computer file for creative ideas.
Don’t trust your memory. You think you’ll remember, but be honest! Will you? An excellent way to keep track of your ideas, save clippings, and keep your ideas together, is by using One Note, by Microsoft. Another resource that is highly recommended, although I personally don’t have experience with it, is Evernote.“From short lists to lengthy research … Evernote keeps you focused on moving those ideas from inspiration to completion” (from their website).
Do you have more ideas on how to write creative content?
Please share them in the comments below.
“First time I ever put pen to paper, I had one goal – to build something no one
had ever thought of before.” ― Carla H. Krueger
FURTHER POSTS TO READ:
I plan to turn this into an eBook when I’m finished, so is there anything I haven’t covered under the various headings? When you read, please comment if you think of anything I should include. Thank you!