We’re working through the alphabet looking at ways to Build a Better Blog. The previous post was an Introduction to the Series. Today we begin with A.
A is for AWARENESS ALERT
- People need to be aware of you
As writers, we’re always hearing of the importance of “branding”, or making it clear what type of writer you are. Readers need to know about you, about your brand, and what you’re doing. Blogging does that for you. It gets you out there, sharing your brand, without consciously having to think about it.
- Others need to know about your posts.
There is no point in blogging in a vacuum. If you’re a writer, the more people who know about you, the better. If you’re writing for family and friends, they need to know when, where and how to keep up to date with your posts. There are a number of ways to help your readers be aware of your posts, and we’ll look at them over the next month.
We need to be aware of how many worthwhile posts we are capable of writing and publishing. The answer is to work in advance and schedule your posts to appear on the planned days. More about this in future posts.
Consider your own abilities and available time.
Many insist you have to blog every day. That may have been true when blogging was in its infancy, but with 152,000,000 other blogs in competition? I don’t think so! (See Introduction – previous post.) Who of us is capable of following more than one or two blogs a day? Once you’re aware of what you’re capable of, set a schedule. This obviously has its exceptions, such as the A to Z Challenge. But you don’t want to commit yourself to this tight a schedule indefinitely—unless blogging is your life of course.Be aware of yourself as a blogger and a person. Click To Tweet
You may keep going with a daily post for a few months, but sooner or later you’re going to run out of steam. Besides, don’t you have other things you should be writing/doing? So be aware of your limitations, then set a schedule that you’re capable of sticking to. Don’t offer a daily post and then find you’re not able to keep up. Rather say you’ll write weekly, and then throw in a bonus when you’re able.
If you update less than weekly, you are not likely to build much of a following. I recently read a blog that was really good. Then I saw a small notice in the margin: I blog once a week on Fridays. Once a week I could handle. I signed up to follow. I wouldn’t have signed up for a daily blog. Not ever!
Be aware of your regular readers.
What interests your readers? Look around your previous posts. Which of them had the most visitors? Did you get feedback on them? Don’t forget to check the comments, which of course you should also reply to. Look out for topics or questions that garner interest, and explore those in your blog. Another way to be aware of your readers’ topics of interest is to survey your readers. I recently asked a series of questions about Instagram on Facebook. Based on the answers, I wrote a blog post looking at what people had said about Instagram. The post has been well received.
Make sure you have an avatar –
this is an image that appears next to your name when you make a comment on someone else’s blog. This will make other readers of that blog aware of you and able to find you if they wish. See Gravatar for one that works well on most platforms.
Over to you
How do you make others aware of your blog? Will you commit to blogging at least once a week following a theme? Why not go with the alphabetical idea? You don’t have to join the challenge and do it every day. It’s fun to look for topics on your theme each week, and it gets you thinking of subjects you might not have thought of otherwise.
If you do decide to blog regularly, type the address of your blog in a comment below, and I’ll follow you. If not, just say “Hello” and tell me where you’re from. (Did I tell you? I live in sunny—VERY sunny today—South Africa.)
“Become aware of your feelings. Observe them. Get to know why you feel the way you do.” Kevin Keenoo
I plan to turn this into an eBook when I’m finished, so is there anything I haven’t covered under the various headings? When you read, please comment if you think of anything I should include. Thank you!
I’d love you to leave a comment or question at the end of each post. If you include a URL in your comment, I will get back to you.